Saturday, March 10, 2007

The Addys

Ah, the Addys. It's only my second year attending, yet I feel I have very clear understanding of what they're going to be like: open bar, lots of cleavage on display, a cautious attempt to be "edgy" and a lot of filler stuffed in around what we all came to see: the advertising.

Perhaps I'm too much of a purist, but just show me the ads. All the fluff and "entertainment" gets in the way. Let's see the work, congratulate those contributing and get out.

This year I thought the judges were fairly stingy with golds (for many agencies, not just ours). That being said, we did very well. I picked up a few silvers which is hunky-dory and Gary and Ryan cleaned up as usual. Well done everyone. Now back to the grindstone.