OK. I've been through the ringer with Apple. My new iMac broke and they took a month to get it back to me. If I were Apple, I would have been scrambling to keep me as a customer. Instead, they did nothing. Unsatisfied, I spent hours on the phone and eventually they sent out a Shuffle and a coupon to try to weasel more money out of me.
The result? I've gone from devout Apple advocate to lukewarm. I don't go out of my way to promote Apple anymore and when people ask me about it I'm honest: I used to be a huge fan but when my brand new computer broke and Apple shoved me on the back burner. Don't bother with them.
I'll be as vocal about my negative experiences as I was about my positive ones and Apple screwed this one up big time.