It's official: Apple has decided to not renew their contract with NBC to sell their TV shows through the iTunes music store.
Their reasoning? (Via their official press release.)
Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99.
Sounds like NBC got cocky (which, I realize, is an ironic statement when Apple is on the other side of the equation). Are they going to use a different distribution model?
Someone thinks so. A comment from Digg: "So they're going back to torrents..."
In equally disturbing news, I won't be able to get my fourth season of The Office as soon as each episode airs. Well, there's $30 less bucks in lost revenue for NBC.
